PLEASE EVERYONE? FORGET IT

"When you do important work, work that changes things and work that matters, it's inconceivable that the change you're trying to make will be met with complete approval.

Trying to please everyone will water down your efforts, frustrate your forward motion and ultimately fail.

The balancing act is to work to please precisely the right people, and just enough of them, to get your best work out the door.

Shun the non-believers."

Seth Godin, marketing Guru.